In the latest advertisement by Amazon, a seller from Jaipur describes how his business changed as he joined with Amazon seller service and started selling products on the platform. Flipkart, the biggest e-commerce platform, has also run similar stories on the power of its platform.But, not everyone agrees with the…

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail. A recent study by Deloitte…