Singapore based e-commerce SaaS company, Shopmatic has commenced its operations in India. The company aims at facilitating the offline businesses to bring their business online. The company aims at achieving the 1 million customer mark by next year. It focuses mainly on the sellers who are into offline business mode and want to extend their business online. It will also be helping out these sellers to set-up the required infrastructure right from developing web store, to listing business on market places and social channels.
Earlier this month, the company had roped in Ogilvy and Mather’s Shenaz Bapooji as their Chief Marketing Officer.
On the functioning of Shopmatic, CEO, Shopmatic Group, Anurag Avula said, “Our proposition is that we give you an entire eco system. And when I say entire eco system I mean we give you your individual identity on your website and also help you list on the multiple market places. We are actually complimenting the entire eco system base today in terms of the help that we provide the sellers to sell his stuffs online. So, we are different, there is nobody like us in the market now. We give you the entire eco-system for anyone wanting to sell online at just 1300 rupees a month. So, there is really no competition there in that sense.”
Customers of this service would be able to avail it at a monthly subscription fee, after the one month free trial that the company is offering.
“We already have some established partners like for logistics we have Delhivery, for payments we have tied-up with with payments companies to enable flexible payment-options and shorter payment cycles of 5-7 days and we will also have some strategic partners like some banks and some Telcos to be partners for us.”
On the Indian market potential, Yen Lim, COO and Founder, Shopmatic, said, “Indian market right now is extremely exciting. I feel India has got an immense entrepreneur spirit. And I see that growing by manifolds especially in the e-commerce space. So, it is a huge opportunities for us at Shopmatic, a new company coming into the market and establish ourselves. I see it as great opportunity two ways for us as well as for the people, entrepreneurs who want to sell their products online.”
On the marketing and advertising plan of the company in India, Bapooji, said, “We are going to cater to anyone to be able to sell online. There would be pockets of people we want to address. There are a lot of people who are unaware of the wonders of selling their products online, so we want to cater that kind of sellers. Seeing that there are very very different kinds of people existing there won’t be only thing to go and reach all of them, so there will be a communication mix. There will be feed on street, there will be mass media, ambient communication, print and of course digital. And we will plug them all depending on what required.”
The company was founded by Anurag Avula, Yen Ti Lim, Kris Chen in December 2014. Based out of Singapore the company also has offices in Gurgaon and Bangalore. This is the company’s first international venture. They also have plans to launch their product in other markets in Asia, the Middle East, Africa and Australia simultaneously.