Shopmatic Group has roped in Shenaz Bapooji as Chief Marketing Officer. She will be based out of Bengaluru and will be reporting to Anurag Avula, CEO and Co-Founder, Shopmatic Group.

Bapooji has confirmed the news to AdAge India. She joins the Group from Ogilvy and Mather where she spent over two decades in different roles.

Shopmatic Group is a Singapore headquartered e-Commerce company that is launched with the intent of helping anyone going online, succeed in selling their products and services. The company was established in December 2014 and will be soon launched in India as its first market. It enables the entire eco-system of selling online from developing web store, listing on marketplaces and social channels, giving insights on how to sell online and others.

On her joining Shopmatic Group, Bapooji says, “It was a wonderful experience at Ogilvy and Mather, which is a pioneer in the advertising and communication space. At Shopmatic, I have the opportunity to create a brand from scratch and it will be a great learning experience for me.”

Bapooji is an experienced advertising professional with skills in B2B, B2C, New Business, Client Relationships and Marketing.

In her last role at Ogilvy she was heading the office for Soho Square, South and Ogilvy Chennai. She has worked on several brands. She has held some of the key positions at the agency which includes Senior Vice President and B2B Practice Group Head; Managing Partner and Head of Account Management and others.

Source: Advertising Age