Shopmatic, an e-commerce company that aims to make online selling easy for individuals and small businesses, has launched its operations in India.

The Indian e-commerce industry will be a $22 billion by the end of 2015, as estimated by a recent study done by consulting firm PwC and Singapore-based Shopmatic looks forward to tap this market, from the supply side.

Started about a year ago by Anurag Avula, Yen Lim and Kris Chen, who have worked for years in the e-commerce and payments space, the company intends to take care of all the online selling needs for its customers.

Founder and Chief Executive Officer, Anurag Avula, said “Our proposition is that anyone can sell online… including individual sellers who have an idea, a hobby and who want to try out new ways of doing business and small and medium businesses who are online, but have a broken value chain. We will provide them an entire ecosystem for selling online.”

These services, available for a fixed cost of $20, $120 and $240 for a month, six months and a year respectively, start with the setting up of a website – a customer can choose to sell through their website, through existing marketplaces or even through their social media page.

In addition to a centralized dashboard that keeps a track of inventory, every seller gets data on the volume of sales through every platform, trends and insights on how to improve business.

Shopmatic has also partnered with logistics-provider Delhivery for shipping and with payments companies to enable flexible payment-options and shorter payment cycles of 5-7 days.

Bengaluru-based online seller, Gurudatt Nadiger, believes that this model shows promise. “Something as basic as packing and product description could be a problem. If a company takes these difficulties out of the way, and convinces a seller about the prospects of selling online, it will be very helpful.”

The privately-funded company intends to expand its services to Singapore, Malaysia and Hong Kong by the end of the year.

Source: The Economic Times