Singapore-based B2B e-commerce company, Shopmatic, has tied up with the Confederation of All India Traders (CAIT), a body of traders from across the country, and will be on-boarding help its 6 crore merchants to set up operations online.
Shopmatic will manage online ecosystem for CAIT’s partner merchants — from helping them develop their own web store to listing them on the CAIT’s online marketplace, ‘eLala.biz,’ and providing them with insights on how to sell online. In the first phase, the drive will begin from Delhi NCR area.
‘eLala.biz’ was launched by CAIT in a bid to empower small traders to benefit from the burgeoning e-commerce market opportunities. The apex trader’s body has 60 million merchants across 40,000 affiliates, connected to it. Through this association, Shopmatic will target small merchants, to give them the opportunity to create their unique identity online and to help list them on the ‘e-Lala.biz’ marketplace. By leveraging Shopmatic’s services, merchants with brick-and-mortar stores will now have the chance to sell their products nationally, and globally and avail the services of Shopmatic’s online ecosystem at just $20 a month.
Commenting on the partnership, BC Bhartia, president of CAIT, Nagpur commented, “We look forward to Shopmatic onboarding as many merchants as possible, for them to avail this unique opportunity of being part of eLala.biz and of getting their unique online presence, as well. Global major in card payment technology MasterCard and HDFC Bank are associated with e-lala.biz in a big manner.”
Anurag Avula, CEO, Shopmatic said, “We are indeed, privileged to partner CAIT in helping merchants take their businesses online. This partnership fits in well with our plans to reach out to millions of merchants in the cities and smaller towns of India. Most small businesses are afraid to take their businesses online, due to the fear of it being too complicated a process and the fear of high costs. Our platform has been created to offer the highest levels of simplicity to such merchants at the most affordable cost- $20 a month.”
Shopmatic has established partnerships with international and local companies, making it very easy for its users to sell online. Shopmatic’s Do-It-Yourself platform, will allow merchants to create their individual webstores, by taking care of every aspect of the online ecosystem in addition to the advantage of selling through e-Lala.biz.
Shopmatic, which was incorporated in December 2014, was founded by Avula, Yen Lim and Kris Chen as an international e-commerce platform, launched with the intent of helping anyone wishing to sell online. It also has offices in Gurgaon and Bengaluru.
Source: The Times of India