To provide its customers a streamlined experience, Singapore-based e-commerce firm Shopmatic on Thursday acquired Taiwan-based technology firm 5xRuby.

“This acquisition will not only enable us to strengthen our stance as the leading platform that enables businesses to go online, but also to scale and enter new markets at a faster pace,” said Anurag Avula, CEO of Shopmatic Group.

Shopmatic customers will require no technical know-how as they use the latest technologies to make it easy for anyone who intends to take their business online.

“We are excited to team up with Shopmatic to strengthen its online platform with our elegant, fun and productive language so that their merchants can focus on growing their business,” said Eddie Kao, Co-founder, 5xRuby.

Source: Business Standard