In a landmark development that will significantly enhance the growth opportunities available to MSMEs in the Asia-Pacific region, Singapore-based e-commerce company Shopmatic has announced its strategic partnership with the Asia-Pacific MSME Trade Coalition (AMTC), a working committee of the Asia Business Trade Association (ABTA). The association is aimed at extending Shopmatic’s innovative-commerce offerings and technological capabilities to more MSMEs in various high-potential markets across the region through AMTC, enabling them to build, launch, manage, and scale their online presence in a seamless and hassle-free manner

Speaking on the announcement, AnuragAvula, CEO of Shopmatic, said, “The association with AMTC will allow us to reach out to many more businesses in the region,as well as to bridge the gap between smaller businesses and government agencies, furthering our mission of enablingMSMEs to scale their operations online, conveniently and without hassles.”