MUMBAI: Digital payments firm PayPal said it tied up with e-commerce platform solutions provider Shopmatic to enable its merchants to expand their sales globally. This is PayPal’s first tie-up with an Indian partner.

Shopmatic will manage online ecosystem for CAIT’s partner merchants — from helping them develop their own web store to listing them on the CAIT’s online marketplace, ‘eLala.biz,’ and providing them with insights on how to sell online. In the first phase, the drive will begin from Delhi NCR area.

“We are happy to announce Shopmatic as our first Indian partner to enable online commerce. The emerging digitization has had a strong impact on not only taking SMEs online domestically but enabling their ambitions globally,” Hamish Moline, vice president for regional merchant services and Southeast Asia at PayPal APAC, said in a statement. Shopmatic provides ecommerce solutions to merchants.

In India, PayPal works only for cross-border transactions, a market that the company is growing fast. In November, a report by PayPal showed that Indian online shoppers will spend an Rs 54,700 crores buying products from other countries, and the spend is expected to rise by more than 75% in 2016.

PayPal is also striking deals with banks to help consumers in India use their credit and debit cards to buy internationally. In May, the company announced that it had partnered with State Bank of India to enable customers to use their SBI debit cards on PayPal to make purchases on overseas websites.

Source: The Times of India