New Delhi: Singapore based e-commerce company Shopmatic, which provides a platform for merchants to take their business online, announced a strategic partnership with Gates Apac to help the company expand in the rapidly growing Information and Communication Technology (ICT) market.

The company announced the tie-up prior to the Gates India ICT Reseller Summit 2016.

“We welcome this initiative in India that will give us a wonderful opportunity to connect with the National ICT reseller community and to grow our business through meaningful interactions. To maximize its success, a business needs to understand the channel landscape, meet the right partners and create a strategy that aligns with current market trends. By joining hands with GATES, we will be able to achieve these goals efficiently,” said Anurag Avula, CEO and founder of Shopmatic.

According to Ashish Kapahi, CEO of Gates Apac, Shopmatic is a pioneer in the field of e-commerce and an innovation-led organization contributing to the evolution of traditional business practices.

“Collaborating with it is in line with our vision to equip the Indian ICT ecosystem with access to the latest technology and practices in the industry to spur higher growth rates for the industry,” he said further.

The GATES ICT Reseller Channel Summit will be held at The Clarke’s Exotica Resort & Spa in Bengaluru between 4th and 6th of October, 2016. The summit will focus on bringing the ICT community under one roof.

Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in Hong Kong, Gurgaon and Bangalore and is quickly expanding to the rest of the Asian countries.

Source: ETRetail